LISA ROBYN is a book publishing veteran and founder and president of her own marketing communications company. Before establishing her own firm, Robyn held senior positions on the public relations, marketing, and editorial side of the book business. She created blockbuster marketing campaigns for bestsellers such as The Dilbert Principle, Reengineering the Corporation, Good to Great, The Innovator’s Dilemma, and Who Says Elephants Can’t Dance?, among others. She also taught book publicity at the NYU School of Continuing Education. Robyn has been quoted in the New York Times, Industry Standard, Publishers Weekly, BusinessWeek, 800ceoread, PR Tactics, and MBA Jungle.